陈歆磊

联系方式:xlchen@saif.sjtu.edu.cn
秘书:张玮
邮箱:wzhang2@saif.sjtu.edu.cn

教育背景:
博士学位:明尼苏达大学工商管理(市场营销), 2005
学士学位:清华大学热能工程学, 1994
教授介绍:

陈歆磊教授现为上海交通大学上海高级金融学院(SAIF市场营销学教授、副院长。加入SAIF之前曾任长江商学院市场营销学教授及品牌研究中心主任、英属哥伦比亚大学尚德商学院(Sauder School of Business, University of British Columbia)市场营销系副教授及Finning Junior讲席教授。他在1994年获清华大学学士学位,2005年获明尼苏达大学商学院博士学位。


陈歆磊教授对产业经济学,市场竞争,消费者选择与营销策略等领域有很深的造诣。他的研究方向集中在定价,品牌,营销渠道及广告促销。陈歆磊教授曾在国际一流学术刊物 Journal of Marketing Research Marketing Science上发表多篇文章。他是美国营销科学学会Sheth基金会2004年度博士联合会会员,并获得美国营销科学学会2009年度青年学者奖(MSI 2009 Young Scholar)。除去学术研究,陈歆磊教授对业界的研究也颇有建树。他的文章发表于《财经》等主流媒体,研究领域涉及电商及多渠道管理,互联网商业模式,及社交网络营销。他同时是《FT中文网》,《财富中文网》,《华尔街日报中文版》的专栏作家。


陈歆磊教授对国内外市场营销的理论与实践颇为熟悉,并拥有丰富的教学与咨询经验。他曾在中国对外经济技术合作总公司及ABB中国有限公司任项目经理。他主要讲授MBA、研究生和博士生课程,包括“营销战略”及“价格策略”,以及EMBA和企业培训等课程。


产业经济学,市场竞争,消费者选择与营销策略。


1. Chen, Xinlei (Jack), Yuxin Chen, and Charles B. Weinberg, 2013, Learning About Movies: The Impact of Movie Release Types on the Nationwide Box Office, Journal of Culture Economics.

2. Chen, Xinlei (Jack), Yuxin Chen, and Ping Xiao, 2013, The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations, Journal of Marketing Research.

3. Zhu, Rui, Utpal Dholakia, Xinlei (Jack) Chen, and Rene Algesheimer, 2012, Does Online Community Participation Foster Risky Financial Behavior?, Journal of Marketing Research.

4. Che, Hai, Xinlei (Jack) Chen, and Yuxin Chen, 2012, Investigating Effects of Out-of-Stock on Consumer SKU Choice, Journal of Marketing Research.

5. Luo, Lan, Xinlei (Jack) Chen, Jeanie Han, and C. W. Park, 2010, Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases, Journal of Marketing Research.

6. Chen, Xinlei (Jack), Om Narasimhan, George John, and Tirtha Dhar, 2010, An Empirical Investigation of Private Label Supply by National Label Producers, Marketing Science.

7. Mehta, Nitin, Xinlei (Jack) Chen, and Om Narasimhan, 2010, Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis, Marketing Science.

8. Chen, Xinlei (Jack), George John, Julie M. Hays, Arthur V. Hill, and Susan E. Geurs, 2009, Learning from A Service Guarantee Quasi-Experiment, Journal of Marketing Research.

9. Zhu, Rui, Xinlei (Jack) Chen, and Srabana Dasgupta, 2008, Exploring the Effect of Trade-In Value on Consumers' Willingness to Pay for the New Product, Journal of Marketing Research.

10. Mehta, Nitin, Xinlei (Jack) Chen and Om Narasimhan, 2008, The Role of Informative and Transformative Effects of Advertising on Brand Choice Decisions, Marketing Science.

11. Chen, Xinlei (Jack), George John and Om Narasimhan, 2008, Assessing the Consequences of A Channel Switch, Marketing Science.

12. Chen, Xinlei(Jack), Yuxin Chen, and Kenneth Wilbur, "There's no "I" in "Team": Estimating NBA Players' Offensive Production", under review in QME.

13. Chen, Xinlei (Jack), Xiaohua Zeng, and Cheng Zhang, "Empirical Test of Gender Stereotype in Competitive Environment", under 3rd round review in Management Science.

14. Xiao, Ping, Xinlei (Jack) Chen, and Yuxin Chen, "The Compliance Problem in Vertical Restraint: An Empirical Test in the Case of Minimum Retail Price Maintenance", to be submitted to Marketing Science.

15. Wu, Chunhua, Kaifu Zhang, and Xinlei (Jack) Chen, "Social Media Extortion: Evidences from an E-commerce Platform", under review in Management Science.

16. Xiao, Ping, Lu Wei, Sky Liang, and Xinlei (Jack) Chen, "Quantify the Effect of A National Economy Stimulus Program", under revision.

17. Wu, Chunhua, Sky Liang, and Xinlei (Jack) Chen, "Is Daily Deal a Good Deal for Merchants? An Empirical Analysis of Economic Value in the Daily Deal Market",under revision.

18. Chen, Xinlei(Jack), and Sky Liang, Pricing Policy and Sales Mechanism in C2C Exchange Platforms with Empirical Application in Online Video Games.

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陈歆磊:营销领域的微观经济学家

2014年9月20日,阿里巴巴集团正式在纽约股票交易所挂牌交易。首日股价大幅上涨38.07%收于93.89美元,市值高达2314亿美元,超...

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3月14日,新浪财经发布上海交通大学上海高级金融学院副院长、市场营销学教授陈歆磊的文章,他在文中指出,从全球范围看,零售商和电商都在从单一渠道转向...

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3月8日,FT中文网发布上海交通大学上海高级金融学院副院长、市场营销学教授陈歆磊的文章,他在文中指出,亚马逊在挤进全球十大零售商时候宣布进军书店和...

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1月5日,新浪财经发布上海交通大学上海高级金融学院副院长、市场营销学教授陈歆磊的文章,在他看来,纵观乐视,无论是其视频内容资源还是硬件用户规模,...

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事实上,对于精明的零售商而言,“光棍节”绝不仅仅是一个噱头那么简单。11月处于传统零售业旺季“十一黄金周”和圣诞促销季中间,又恰恰是秋冬相交、添...

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